Volume 1: Finding inspiration in the 1950s

The ambition for Volume 1 was to celebrate cultural icons, feminine beauty and moments in history that withstand the pressures of time. It needed to highlight our philosophy and leave a cultural stamp for who we are, what we stand for and the community we want to connect with.

And so, with all projects we went deep into research. We started by looking to a period of time when fashion spoke to quality, elegance and ultimate sophistication. 

In fashion, this was the 1950s. A period where luxury was refined and powerful. Glamorous and romantic. Exquisite and adaptable. This period has always astounded us. A time when legacies were established and the intricate details of fashion were applauded and appreciated. Shapes focused on the feminine to celebrate the beauty of women and examine the balance between form and function, setting a new standard in design.

As we explored archival footage of goods in the 1950s and reviewed films that celebrated this era, we saw a clear juxtaposition at play in how simple functionality would be balanced with the beautiful femininity of the grand. Analysing these photos and film footage was incredibly revealing. What we saw were the most beautiful women exploring their everyday moments dressed in opulence. Running to the shops. Eating with friends. Simply living life. 

These stories of women celebrating their beauty whilst balancing their everyday lives were empowering. The modest yet refined objets they used became staples of freedom for everyday life. It gave them an opportunity to take control and feel elegant in every moment. And as we went towards the modern-day, we saw these same accessories carry stories of use.

Each held an innate sense of timeless elegance that told tales of empowerment. For us, it echoed an emotional message that resonates throughout time. How ground breaking change challenged convention, reimagining traditional form for years to come.

For us, we knew this is the moment that inspires Volume 1.


*All images used are owned by its respective authors, photographers and publishers.